CS875-1602C-02-Unit4-DB3

Cullen Bass

May 25, 2016

Colorado Technical University

Futuring and Innovation (CS875-1602C-02-Unit4-DB3)

Instructor Imad Al Saeed

• Research organizations that had a good plan but that had something go wrong because of circumstances beyond their control; that is, technology was introduced, the market changed, an innovative competitor entered the market, and so forth.

In my paper, I choose to write on Firestone who was a leader in the tire industry.  In the 1970 firestone was enjoying at least seven years of growth. The number one company in the US as far as tire sales. The firestone had a clear vision as to the company plans which saw the tree

big automaker as their main customers. Which firestone save Goodyear and other US tire makers as their competitors. And the plan at that time was to keep up with the need for tires. Firestone had great success with it culture and operation that was a vision from it founder Harvey Firestone Sr.

Who treated his employee and customer as a member of the Firestone family. They had incentives to its employees such as Firestone country clubs. Firestone had loyal managers that keep with the family values of Firestone. The firestone plan also was to have a company operating and capital allocation process in place

to be able to handle the demand for tires quickly by bringing new production online. So Firestones was on top of the tire industry for a very long time. Which their strategies and value and it relationship with their customer and employee grew even more. For Firestone everything was great. Then things changed. A company from overseas name Michelin enter the US market. Which introduce a brand call radial tires which was safer and could last longer and was cheaper that old traditional US tires. Michelin was already the leader in the overseas market and was the intent of taking over the US market as well. Even though Firestone tried to invest in new products. Firestone stayed with it old way of working.  Rather than rethink the way it production process was working. So the CEO clung to the idea of the ever growth demand for tires and saw no need to change. In the end, the plan did not pay off and firestone lost the US market share to Michelin.

•    Find an example that illustrates a potential impact for your sociotechnical plan (see the Individual Project in this unit).

The sociotechnical plan concept is gear towards the social practices that position activities such as education and social that are built into a framework but also resides on a technological platform that makes possible the seemingly invisible fashion. Such as “YouTube”.

•    Discuss why it is relevant.

YouTube is very relevant because there is so many learning modules.  In the past if you did not know how to do something you would have to call an expert but now .All have to do is google and there will be someone teaching on YouTube.

•    Describe 2 of the forces that may affect your innovation idea.

The two forces that I think will impact my sociotechnical plan which is YouTube will be technology and cultural. With both YouTube has changed for the positive tremendously.

Reference

Hector Postigo, School of Media and Communication, Temple University, Annenberg Building, 2020 North Broad St, Philadelphia, PA 19118, USA. Email:hector.postigo@gmail.com

Published online before print July 3, 2014

 doi: 10.1177/1461444814541527New Media & Society July 3, 20141461444814541527

HBR,1997

Retrieved from https://hbr.org/1999/07/why-good-companies-go-bad